[funky music plays]
[woman] This is Miami
getting built before our eyes.
Miami has more cranes than
the entire state of California active.
-Right now?
-Yeah.
Over 80 projects, just Miami
from Sunny Isles down to Coral Gables.
-And you can see down here
some vacant lots,
some small buildings,
and you think this will get gobbled up?
-Eventually, correct.
This is like Monopoly, all these lots
have extremely valuable zoning.
-And then this building, new right?
-Yes, this is brand new.
This is called Forma.
And what makes this really cool
is that we’re in a location
that when I moved to Miami
12 years ago had nothing.
There were crackheads here,
quite literally.
And now it is getting the highest
price for rental property in all of Miami.
So the studios here
start at $2,800 $2,900.
You need about $90,000 a year
to rent a studio here.
In a place that just 12 years ago
you wouldn’t come here to hang out.
It had nothing.
Who’s moving in here?
Young urban professionals.
It’s part of that
wealth and talent migration.
-All right, let’s get into it.
-Let’s go.
Yeah, this is going to be a good video.
I can tell.
It’s crazy how prices are getting here
and I’m amazed.
-[Peter] You just moved in?
-[man] Yeah.
What’s your take?
It’s good, it’s nice, not from Miami, so…
[Ana] Are you from New York?
-Connecticut.
-Okay.
-Yeah.
-Cool.
-Where are we at? Nine?
-I think we’re going to two.
We’re making a video,
is it okay if I got your voice there?
-Sure.
-All right, cool.
So what made you decide to come down here?
-The weather, social life.
[Ana] Did your job transfer?
No, I’m between.
-Okay.
-I go back and forth.
-I grew up in New York City
but I’ve been here for 12 years.
I came before it was cool.
You’re part of the the recent migration.
-Nice.
-Funny you guys are saying that.
-I moved from California three years ago.
-Take care, man.
-Take care.
So there’s your target demographic.
Young guy from Connecticut.
Okay, let’s talk to this
very charismatic lady for a second.
-We’re back.
-She’s got something to say.
[laughter]
There was some tough security at first
from you,
and then you realized
I was with Ana, so you let me in.
I like that. You’ve got to have security.
Yes, you do.
-[Ana] You can’t let just anyone in.
-[laughter]
I wouldn’t let me in either.
I think there’s gonna be a lot of guys
from Connecticut coming down,
meeting their Latin America dream,
and getting married, and having kids.
-I agree 1,000%.
-There’s going to be a lot of that.
Like, “Look at the girls
down here.” and they stay.
[laughter]
There’s a lot of beautiful people here.
[Ana] Miami’s a vibe.
And the vibe here is like no other city.
The weather
I think has a lot to do with it.
There’s a lot of young people here,
a lot of entrepreneurs.
They want to be in the heat,
be in the pool, go to the beach.
They want to eat well.
So, it just connecting with other people.
It’s just a different vibe here
and I love it.
I love it here. I love it.
[Peter] So Miami does have
a small old downtown with some Art Deco.
-From way back.
-Mm-hmm.
But Brickell is,
would you say, the heart of it?
-It’s the financial center.
-Okay.
And you’re just seeing this
all over the place?
-These are going to be built out.
Due to cost of land,
construction costs, all that stuff,
there’s almost nothing in the pipeline
under $1 million. It’s impossible.
When you see something for half a million,
which maybe something exists,
it’s like a micro unit condo hotel.
Like very, very small, 400 square feet.
You came from New York 12 years ago?
I was in Switzerland for four years
but I grew up in New York City
from age 3 to 27.
-Why’d you move from New York?
-I was based in Switzerland
for a few years.
and I spent half the time in Switzerland
and Serbia where I’m from.
It was time to come back
and I had some friends here.
It was a six month experiment
and I’m still here.
It was a funny thing
because Zurich is so old.
New York is far older than Miami also
but Zurich is super old.
You have to go back hundreds of years
to see a difference.
Then I came here
and the contrast was so profound.
This was long before COVID
supercharged the growth.
You would look across the bay and say,
“Wow, this city is
so perfectly positioned for growth.”
The timezone, the airport, the weather.
I just felt it. It felt like a frontier.
[Peter] And so a lot of people think Miami
or Florida is old retirees, right?
It used to be retirees
and Latin American people
parking money in pre-construction
projects and that is no longer the case.
-And cocaine.
-I mean, why not, right?
But the cocaine hasn’t gone away.
-I don’t know. I plead the Fifth. [laughs]
-Let’s be honest.
People like to have fun in Miami but…
The profile of the person
moving here has changed.
When you talk to developers
for pre-construction sales,
condos used to be marketed
exclusively to Latin American buyers.
And now depending on the project,
40% to 60% plus, domestic buyers.
The Latin American element is still there
but there is an American city on top.
-Okay, interesting
because in the rest of the country
there’s more of a Latin influence,
I’d say, in all our cities,
and just the population
demographic changes.
In the heart of the Latin world,
Miami, in America.
-It’s the influx of domestic business.
It’s fascinating.
This is the Signature Bridge being built.
-New bridge or…
-New bridge.
There’s a whole district
being built around this bridge.
-Okay.
-Oh, and now we’re going to
drive by the Zaha Hadid Tower.
-Yes.
-She passed away a few years ago.
It’s the one that has the exoskeleton
over there. Do you see?
-Oh, yeah. Oh, that’s beautiful.
-Yeah.
And there’s a helipad at the roof.
[Peter] You get a lot of that in Miami,
I gotta say.
-The worst driving.
-Oh, yes.
It’s Latin America light for the driving.
It’s the second worst in the world
that I’ve seen.
-Where’s the worst?
-Riyadh, Saudi Arabia.
[Ana laughs]
The Mohammeds get edgy
behind the wheel.
They’re all nice in person,
hospitable, “Eat some of my food.”
Is jihad on the road, though?
Every time behind the wheel
it turns total jihad.
-Oh, fantastic.
-And then they go normal again.
But here is really bad driving.
It’s not aggressive, I would say.
It’s just like it makes no sense
I think half the time.
Or maybe it is. I don’t drive.
I’ve chosen not to drive here.
That probably speaks for itself.
-That was a smart move.
-And so this is Brickell?
-Yeah.
A lot of Latin American banks
have headquarters here.
-Citadel is moving here.
-Citadel from New York?
No, Citadel is Ken Griffin’s company
that he famously moved out of Chicago.
He did it as a statement
about a year or two ago.
Right around the time that Bezos said
that he was moving also.
Bezos spent a quarter billion dollars
on Indian Creek.
-Where’s Indian Creek?
-A bit further north from here.
Private, gated, very expensive.
Okay, we’re getting life
on the streets here, cafes, restaurants.
-This is a weekday, midday, prime action.
Everyone’s popping out getting lunch.
Yeah, so this is the financial capital
for Latin America in many ways
and emerging financial
capitals of America.
-So fair to say, Ana,
you’re fired up on Miami?
-I am.
We also lead the nation per capita
for new business filings.
-Okay, so what’s the magnet?
Number one would be
the business climate, taxation.
-What else?
-Oh, so I have a theory on this.
Entrepreneurship flows
towards the path of least resistance.
It doesn’t die, it flows somewhere.
And that’s the spirit that built America.
I feel that our feeder jurisdictions
as I call them,
New Yorkers are primary
and then California for sure,
are hostile towards creation,
and capital, and quality of life.
And I think that this migration
of creators has just begun.
-Just begun?
-Yes.
And so for people like me
that can live off a laptop, right?
I’m in the digital world.
I don’t need a building.
I don’t need a geography.
-People can move easier.
-100%.
I mean, if we look at the flow
of where taxpayers are moving in America,
they’re moving to Florida, and Texas,
and to a lot of what I’d call
tertiary cities.
-So I actually think–
-Nashville.
I think it’s going to be
a multi-polar reality.
Before the Internet I think you needed
to have more of a concentration of talent
and capital because of communications.
-Right.
-Now I think it’s going to be spread out.
You don’t need
the physical proximity anymore.
Not in all cases, right?
But even if 10% of people
change their behavior at scale,
that’s enormous.
And I think that’s what’s happening.
[Peter] Here we have the office of
Dr. James Jackson,
Miami’s first physician.
-That’s some good history there.
-Look at that old house, right?
What people don’t understand too,
a lot of times
is they think the West
was like the last frontier of America.
This was a frontier not that long ago.
-Like 100 years ago.
-Correct, that’s right.
-So it starts with one cat and then–
-Look how it starts.
-They just released plans.
-Two guys and one cat.
It’s going to be over 50 floors.
The new Citadel headquarters
are coming here.
By the way,
this is a real allegory of our times.
Leaving Chicago for nice waterfrontage
in Florida and it’s not going to reverse.
For this to reverse, we would have to have
a large migration of people, of taxpayers,
of creators, returning to high tax states,
blue states that were high lockdown.
This is not a coincidence.
-Totally.
-This is why COVID supercharged it.
-By like 20 years.
-Yeah.
Florida, always the taxes were there,
that didn’t get better all of a sudden.
It always had the weather.
It had all those things.
But COVID broke habits.
It broke habits
and then it boiled the frog too much.
-Crime has something to do with it too.
-Crime also.
And who would have thought this,
and I don’t want this to be
a Florida puff piece but I moved here.
-I mean we’re all here.
-We’re all here.
Ken Griffin’s here, Jeff Bezos is here.
But when Florida became
the place of reason and sanity,
we knew something was wrong
’cause Florida was
the bad sh*t crazy place.
-Yeah, “Florida Man’s” a thing.
-There is bat sh*t craziness here.
It’s a big state.
There are different realities.
-But say like Maslow’s Pyramid…
-Yeah.
Safety, security, boom.
I want to be in a place, my neighborhood,
of course things can happen.
and there’s crime, it’s not like
this is totally a safe place.
-It’s a big city.
-Right.
But where I live in Florida,
safety, security, and then, oh, my money.
Like, no state income tax is a big one.
-It is a big one.
And then the COVID policies
of like, can I…
You’re worrying as a creator
can you make content or not?
-Are you going to be locked down?
-That’s right.
I heard Ken Griffin speak.
He was interviewed by the mayor of Miami
at a college here about two years ago,
he said that it was quality of life.
-He was paid taxes over there, right?
-Yeah.
The tax situation
wasn’t the tipping point.
The change for him,
he mentioned, was what you mentioned,
safety for his employees and his family.
He also mentioned wokeness at schools.
And the press didn’t report on
that comment but he did say that.
I don’t have kids,
so I didn’t deal with that one.
-But that was another one?
-That was one of his points.
And I feel like this is all part of
the nation kind of skewing a lot one way.
I’m an athlete so a topic
I’ve talked a lot about
is the biological men
competing in women’s sports.
And to me that was
the peak of the insanity.
It showed how we had completely
divergent belief systems
coexisting in the country.
-So where do you think that goes?
I think it goes to the ongoing progression
of distinct realities
coexisting in our nation.
So when I was commenting on this
wealth migration from New York post-COVID,
people asked if I was scared
it would turn Florida blue.
I’m a registered independent,
I’m very pragmatic about politics.
But I said I don’t think so.
I think true believers are staying put.
This is what happened.
Florida went more red since COVID.
So I think the country is polarizing
along geographic lines
and along belief systems also.
-You see that as a problem down the road?
-Maybe, it’s all part of the internal…
It’s the phase of the empire.
But I’ve realized
most people aren’t that political.
They’re not.
And the tension we see online
is not as bad in person.
-Most people don’t care that much.
-No, nobody cares–
Most people care about quality of life,
money, family, safety,
how they experience their day.
It’s a few loud people
and the Internet amplifies that right now.
And that’s just
the business model that works.
You be loud and polarizing.
I have this channel
where I’m not doing that
and people want that ’cause
they’re tired from that BS.
100%.
-You’re from Serbia?
-Yeah.
That’s deep-rooted, like your grandfather
killed my grandfather, I hate you.
Maybe not everyone I’m generalizing.
-It’s in the air.
-There’s a weight of history.
It’s a weight and there’s deep fissures
and resentment.
-I don’t feel that in America.
-No.
From what I see all over the country.
No, Americans care about
who you are today.
That’s why America is the place
for entrepreneurship.
No one cares
who you were yesterday in America.
-People don’t look back.
-No, and that’s a wonderful thing.
That allows you to take risks and succeed.
“Congratulations.”
not, “What’d you do last year?”
Yeah, my wife said
when she first came here.
We went to the grocery store
and there’s a brand, Dave’s Killer Bread.
-Have you ever seen that at Whole Foods?
-No.
This guy went to prison,
came out the other side,
started a bread company, super successful.
-That’s such an America story.
-Exactly.
She’s like, “In Ukraine, you go to prison,
game over, done for life.”
No one’s ever
gonna give you a second chance.
Yeah, your kids don’t want
to be seen with you.
Looking in the past in America,
a lot of Americans don’t realize
’cause they’re here all the time,
they’re not comparing to anything.
No, you can reinvent yourself.
It’s very American to move.
-Yes.
-Like what you and I did.
It’s that pioneering spirit of like,
things aren’t working,
I want to go somewhere else.
That’s a luxury depending on your work
or if you’re tied in with your family.
It’s much harder if you own
real estate it’s much harder.
-But still–
-It’s accepted in the culture.
Exactly, and you can show up here
not knowing anyone–
“I’m here. Hi, let’s do stuff.”
Talk to that receptionist, and go out,
and get a glass of wine after work.
-Exactly.
-Right.
People underestimate that.
That’s why this is the place
for entrepreneurship.
Yeah, exactly, but I will say also,
I want to be fair with everything I say,
places like Ukraine,
tough on the surface.
When you get that deep relationship,
it can go really deep.
There’s a real authenticity. I agree 100%.
Here you can get that too
but maybe it’s harder.
You don’t just move in
and have like a friend for life.
No, my most authentic friendships
that I make are usually through sports.
-What sports do you do?
-Jiu-jitsu.
-Wow, you have skills?
-I train two plus hours a day.
That’s right, I’m dangerous. Watch out.
But no, my friends that are
my training partners that I train with,
people that you suffer with,
those people know you.
And I train with a lot of fighters.
There’s a realness to that,
there’s no fakeness.
You can’t pretend.
-It’s about as real as it gets.
-There’s no pretending.
And I appreciate authenticity.
I’m much more of an authenticity snob
than an intellect snob.
-That’s the Eastern Euro in you.
-I guess you’re right.
[Peter] Guys, when is this finished
over here?
-No idea.
-No idea? How’s the work going?
-Good.
-What project is this?
-Santander.
-Santander Bank?
-Is that a Spanish Bank?
-Yes.
Santander tore down their headquarters
to build a larger building.
They’re gonna build
a half million square feet of office here.
-Six years?
-Yeah.
Is it a good project to be on?
Are you excited for this one?
It’s far away for me,
it’s a two hour drive.
Where do you live?
-In Delray.
-Traffic is killer.
-Delray? Oh, that’s savage.
So that’s why for me, it’s like…
I’ll show you
what it’s going to be looking like.
-But it’s a good job to get, yeah?
-Oh, yes. Definitely.
Oh, wow. That’s like some Dubai stuff.
-Mm-hmm.
They are aiming to be
the number one green building in Florida.
-Do you feel proud
when you make something like this?
-Oh, yeah. Definitely.
You show your family,
you’re like, “I made that.”
Like what I like.
We bring them, like me personally,
I bring them in so they can see how it is.
So when you have the finished product,
they see what was the start,
and then the end product,
and they’re like, “Wow.”
-That’s cool.
-Where are you from?
-Haiti.
Okay. What do you think of US,
South Florida? What are your thoughts?
-Not your place?
-[laughs]
I plead the Fifth on that.
Good for work.
Yes, definitely work and safety.
That’s the reason
me and my family are here,
because, I mean, we were living in Haiti.
Things are good
but then you have to go with the flow of
doing certain things
that you don’t want to do.
That you are not raised like that.
And then if you don’t,
you create the consequences for that.
And now everybody out and moving.
-You feel safe here?
-Yes, I do.
-Cool.
Because what I’ve seen in Haiti,
nothing here so far has bothered me.
Because I’ve seen so much.
-Americans have no clue, huh?
Trust me.
Like one thing you will see
if you go in Haiti,
in certain places,
you’ll see kids mixing dirt to eat.
-Yeah, the dirt pies I’ve seen.
-Yeah.
So they preparing dirt.
So the dirt can have
a little flavor for them to eat.
-Yeah.
-Hey, good talking.
-Same here.
Thank you. Good luck.
I look forward to seeing that.
That’s going to be cool. Thank you.
[Peter] You know what I’ve noticed?
The city looks very clean.
-Oh, here, yes.
I don’t want it to be a puff piece
but I’m showing what I’m seeing.
I mean, you didn’t ask me to take you
to the hood. We could do that too.
I actually have done that in Miami.
All right, so not my scenes
down here shopping,
but for those that love it,
a lot of rooftop pool stuff, huh?
-A lot of usage of indoor, outdoor living
because it’s so nice all year round.
Why wouldn’t you?
-It is February. It’s pretty hot today.
-It’s 80 degrees today.
I think we’ve seen enough
of the urban stuff.
Okay.
Out to the islands, which are very unique.
Which are beautiful.
These are man-made islands in Miami
that have some of the most expensive
single family homes in the country.
Is this still Miami where we’re going?
We’re crossing over into Miami Beach.
-All right, before then,
Ana, I need you to hold this.
-Okay.
We gotta talk about one thing here.
-We’ve got the Chomps.
-These look awesome.
Yeah, they’re awesome.
So, when making videos
out on these long days,
no lunch break, no stopping.
Usually it’s a cookie,
something like that.
Way better alternative, the Chomps.
Chomps, grass-fed, grass-finished.
Big difference on that, Ana.
-I didn’t know that was a thing.
-Oh, it’s a thing.
You can do grain-finished,
but that is cutting some serious corners.
Much healthier, grass-finished,
10 grams of protein, no sugar.
-Very tasty.
-I’ll have to try one of these.
-Do you want to try one?
-Yeah, absolutely.
-Well, it’s the perfect timing.
-Okay.
So, that’s jalapeno beef, which I love.
It’s so good.
They have a few different flavors.
They just released a new flavor,
Smoky Barbecue.
First one on the Venetian Island,
sampling the Chomps. [giggles]
You don’t need to refrigerate them.
Oh, it’s really good.
-It’s good?
-Yeah.
100 calories.
Yeah. So, guys, when on a road trip,
a busy day on the plane, whatever.
Get a Chompsies.
I call them Chompsies.
They’re chomps, though. Chomps.
-It’s really quite good.
-My wife says Chompsies.
But they’re Chomps.
Link down below in the description.
Click on that or go to Whole Foods.
And they’re all over the place.
Actually it’s growing rapidly.
But if you want 15% off and free shipping,
order online with my link.
-All right, back to the islands here.
-Sure.
[Ana] This is the Venetian Islands,
six islands between Miami and Miami Beach.
Made by the Army Engineer Corps
in the 1920s.
These are man-made islands.
Median price last year was
around $9.7 million across the island.
Before COVID in 2019
it was just over $3 million.
-Whoa, whoa. It was $3 million, now $9–
-Median price.
-And now it’s over nine?
-Correct.
For everything.
Waterfront has probably seen
the greatest appreciation,
just from the inherent scarcity.
We’re getting records now.
Waterfront houses selling at
over $4,000 a square foot,
over $30 million.
-Okay, so the big draw out here
is you’re close to the city,
but you can have your own home
on the water?
-That’s right.
And park your boat if you’re waterfront.
Park your boat and live in this world?
This is pretty sweet.
I mean, we’re literally
two minutes outside the city.
Like what’s happening
in the rest of South Florida,
is that we’re having older homes
purchased for land value
and replaced by
new construction such as this here.
-Like this?
-Yep.
So what do you think
that is right there?
-I mean if it’s new it’s not below seven.
In waterfront now
there’s nothing below 10.
-And you are super humble
and low-key on the salesy front.
And thank you for that.
But I want to make sure people know
that Ana is the boss
when it comes to real estate
here in Miami.
-Thank you.
And especially on the new stuff that’s
not on the listings yet, not on the MLS.
If you need the inside scoop, I’m gonna
leave your link in the description.
Well, thank you. I appreciate that.
And I love promoting people
that are fired up on what they do.
-Thank you.
-And not super boastful and like…
Sometimes I do videos and someone’s
promoting themselves the whole time.
-I’ve had to like not post the video.
-They can’t help themselves.
I can’t help myself, I like to
tell the story and deliver value.
No, it’s cool.
It’s actually more effective.
And here we have this house.
-So that’s the old school.
-Yes.
[Ana] These will be sold for land value.
-Which would be what,
do you think that plot there?
So it’s a dry lot land,
dry lot plot, probably typical size.
Not below four anymore.
-And that’s a demo?
-No one’s buying that to not demo it.
And a build,
what’s the building cost here?
-800 a square foot?
-Yeah, correct.
-Something like that?
-Yep.
-Here’s the old one also.
That will be sold for land value.
-That is cool.
-Yeah.
-It’s got those little–
-Those are 1950s houses.
Those little porthole window thing
going on.
-Yeah, look how cute it is.
-It is.
-The cube glass.
-Super cute.
-And it’s on the water.
-Wow.
So it’s just wild transformation here.
Wild transformation.
And you’ll see here on the
waterfront under construction,
you’ll see these kind of palatial
modern residences along the water.
It’s great because you get the water,
for many of them
you can see the skyline at night.
You’re in this oasis in between.
Here’s a huge one here in the water.
It’s now quite typical
to get sales on the waterfront
over $4,000 a square foot.
That would have been
price points that didn’t exist.
The segment of our market
that has grown the fastest has been
single family past $3,000 a square foot.
We’re up about 800% versus pre-COVID,
which is like a whole new asset class.
-Look at this monster.
-Yep.
Okay, so no state income tax in Florida,
but where they do get you–
-Property tax.
-Property tax.
One of these big ones,
what do you pay on a property tax?
I mean, if that house is over $40 million,
you’re paying 2% a year.
The millage rate is
about 1.8-something, under 2%.
I say 2% for easy math.
So at a million dollars,
you’re at $20,000.
At $10 million,
you’re at $200,000 or just under.
And then at $800,000 for $40 million.
So it depends on someone’s
personal finances.
If they’re making a high salary,
it’s worth the high property tax,
then no income tax?
Well, no one’s making a salary.
Those are people who are past salary.
If you’re spending $40 million
on a house, that’s not salary.
-Look at this guy holding out.
-Yes, look at this.
Hold on, man. Hold on.
This flag. Look how cute.
So cute.
I’ve gotta say, a lot of the older stuff
has a lot more soul to it.
-It does.
-Some of this new stuff is…
It does.
-I mean, in the eye of the beholder,
obviously.
We’re going to see with houses
my friend’s designing in Gables Estates,
there has been sort of a reversion
back to using natural materials
and stepping away from the white box.
So that is the direction
we’re going to today?
We’re getting out to
the $100 million home.
This was luxury.
We’re going to uber, uber luxury.
So this is like peasant living
compared to where we’re going?
-This is the slum.
-That’s so terrible.
Sorry guys,
you’re living in the slums here.
[funky music plays]
-This is old Miami money?
-This is old Miami money, yes.
[Peter] Coral Gables.
Okay, so this is nice residential,
and we’re going to get to
you said a $100 million–
House under construction
in Gables Estates.
-That your friend is working on?
-Yes.
Unbelievable access I would never get
on my own, so thank you.
-You’re welcome.
[Peter] I’m going to grab your mic
for a second.
We’re going to go on Peter
and we’ll go between you.
[Peter 2] We’ll just stay close together.
-There we go.
-[laughter]
-All right, so you grew up here?
-I did.
When I grew up here
there were strawberry patches and cows.
[Ana] Cows, really?
Oh yeah, where there are now
$10, $15 million houses.
It’s amazing to see Miami evolving,
I think, in the right way, finally.
It took a long time
because I think for Miami,
for me at least, for 20 years,
it didn’t evolve or change.
To me this is the beginning
of what Miami is going to be.
In my experience and in my sight,
I travel a lot, I see the world.
Miami is just starting right now.
-Just starting. That’s a bold claim.
-Yeah.
-I like it.
[Ana] I agree.
I was talking to Ana on the way over here.
I’m like okay, this neighborhood,
I’m thinking Miami in the ’70s,
drug lords, contraband,
sketchy stuff going on.
That’s where these people lived.
-‘Cause this is the nice real estate.
-Sure.
-Is that how it was?
-Kind of.
I actually remember as a kid playing
at my grade school’s best friend,
the outside of the house
was always Lamborghini,
Ferrari, Ferrari, Ferrari,
and one day, the FBI came.
Sure enough, and you can see the owner
of that house getting locked up.
It turned out he was some drug lord.
It’ll be two neighborhoods
from where we were gonna be.
[Peter] That was probably
somewhat frequent maybe back in the day.
-Yeah, for sure.
-Beautiful, though.
This is what’s hard to capture on camera.
It gets it a little but these trees,
what are these, banyan trees?
[Peter 2] There’s two streets like this
in the Miami area.
This is one and it goes north and south,
and it hugs the coast.
The other one is Coral Way,
and it cuts through Coral Gables
east and west.
Those are this row
of magnificent old oak trees,
and it’s really, really spectacular.
But this area all the way on the left
you have the water,
and you have
neighborhood after neighborhood.
That’s a private community.
Gables Estates was,
I think in the past six months,
noted to be the most expensive
neighborhood in the United States,
surpassing Beverly Hills.
-Where we’re going?
-Correct.
-Oh, wow.
-We’re designing an amazing special house.
We do a little bit of everything
depending on the project.
Our focus is our specialty projects,
where the client wants something
that’s unique and a bit different.
We go to the quarries in Europe
or anywhere in the world,
select the stone.
We design the furniture
for the project often.
We know the mills that are
making the fabric for the furniture.
We know the people that are
forging the metal for the piece.
Every little detail is thought out.
Even our millwork panels,
for instance in this house,
everything’s made in Italy.
-And everything’s done by hand.
-Oh, cool.
Every furniture piece is made one by one.
Even in our luxury market
of what people think luxury is,
things are still so often mass produced
and to us that’s not luxury.
We’re trying to do something different.
We’re trying to do something
authentic and unique.
-Your furniture is crafted per the house?
-Everything is unique.
Wow.
[Peter 2] Yeah, every single piece
of furniture is custom made
and really everything.
You guys are friends,
business partners, or what’s the story?
We are friends and he’s amazing.
I mean for me it’s good energy
attracts good people.
And inn this world there’s so many players
at the luxury market,
and it’s kind of… the special
ones gravitate to each other,
and it’s only a matter of time until…
-It’s okay, I just couldn’t see.
-Hi, how are you?
-How y’all doing?
Amazing. Nice to see you.
So we’re just living passionately,
doing what we love, and that’s it.
How’d you get into this?
For me, it’s not something I got into,
it was something that was part of me.
Even as a kid, I would be biking in here.
The house is under construction.
I would walk into it curious…
When I was bored in class,
I would be drawing buildings,
drawing houses, drawing plans.
[Peter] Okay, so you followed
your natural talent?
Oh, I just followed my intuition.
[chuckles]
-Did you have a connection
or was it hard breaking into this world?
-No, for me it was very natural.
I started out at
a top architecture firm in Chicago.
-Okay.
-Which is where I studied and then
eventually opened up my own design firm,
opened up high-end furniture
and accessory store
where pretty much everything
is from Italy,
and now just launching
my first furniture collection.
-Oh, cool.
-So literally just following intuition,
following a path of passion,
and that’s it.
And this is Gables Estates.
Every house is on the water.
-So we were just on Venetian Island.
-That’s a luxury market too, obviously.
-Also… it’s a little bit.
This is kind of I would say older money
slash families that are coming here
from the Palisades, for instance.
For most that are
coming down here with a family
is nicer because you have
the neighborhoods of Coconut Grove,
Coral Gables, and then South Miami,
that’s about to get a
billion dollar makeover.
An amazing firm out of the UK was hired
and they do developments
in Shanghai, Hong Kong,
and they came out with
this amazing master plan.
Again, people need something
amazing and people keep coming here.
-Okay, so something like that
is $20 million at least?
-[Ana] More.
-[Peter] More, okay.
[Peter 2] Yeah. Used to be $20 million
before COVID
and this house just came down.
-This is stunning.
[Ana] What is being delivered
on the spec market is actually
at a higher price point
than in the resale market.
-So this is our house.
-These are being built to a higher standard.
This is an example of that.
-This is it?
-Yeah.
-Oh, so cool.
-Yep.
What a gift to get this access.
-This doesn’t exist on resale pretty much.
This is being built to a new standard.
For sure, 100%.
-[Ana] Oh, it’s looking beautiful.
-[Peter 2] It’s coming along.
So we’re at about
17,000 square feet under air
and exterior living spaces
are probably about 10,000 square feet.
[Ana] To his point about
sourcing the stone and so forth.
-Yeah, it’s another level of detail,
another level of quality.
We’re always trying to find something
that’s unique, something that’s special.
So all of these will be water features
that will overflow into each other
and then will go down
to a terraced landscape area.
[construction noise]
Pardon the dust.
So this ends up being your great room
and we tried to also really incorporate
the exterior into the interior.
So all the travertine exterior panels,
they all continue into the interior
and it’s the same travertine
that’s used in basically
the Colosseum in Rome.
So again, has meaning.
We’ve been to the quarry. It’s incredible.
-That’s a bar?
-So yeah, this is going to be
your bar lounge area.
And this will end up being
your great kitchen.
The amazing team.
-How are you?
-Fantastic. How are you?
Amazing. It’s looking good.
-How you doing? Peter.
-Carlos.
-Nice to meet you.
-Nice to meet you.
-Carlos, you working on this?
-Yes.
He’s building it.
We do quality work.
This environment every day
has gotta be amazing.
I did a house… I did a house there.
-The house over there.
-Yeah.
-Not this one, the one next to it.
-Okay.
There is a house in construction
at the other side of the canal,
you can see it from there.
-I’m doing that one too.
-Wow.
-Carlos, you’re well known. Fair to say?
-[Peter 2] He’s famous.
We’re all hidden secrets.
-[Peter] Not anymore.
-[laughter]
[Ana] Sorry.
[laughter]
But it’s true.
At this level, nobody’s doing advertising.
Nobody needs to.
-It’s all word of–
-I don’t need do any advertising at all.
Just word of mouth?
-More than enough.
-Is this your crew?
-Yes.
-Were you from originally Carlos?
-I’m from Guatemala.
Wow. Did you do
the American dream thing?
You came here and made your business?
If I tell you the American dream,
it’s a very interesting story.
A very long story.
[Peter] What are your thoughts
about America, about Florida?
I love it.
I love this country so much.
And this country has given me so much.
A lot of hard work though, you know?
But I love it.
That’s why I became an American citizen.
Because you see,
I get goosebumps just to think about it.
[Peter] That’s the real deal.
In this country if you work hard,
you can do whatever you want.
[Ana] This is true.
Whatever you want.
You can go as far as you want.
[Peter] That’s message people
have to hear, young people especially.
My daughters, I got two daughters,
one is a doctor, the other one is a CPA.
A lot of hard work to get them education.
But you know what?
I love this country.
[Peter 2] As a kid I would
go to Europe every year.
Every year coming back
I was always depressed, like,
“Why are we going back to Miami?”.
It’s not that pretty,
the food is not good.
Now you go to a bar
and everybody has a story.
I can sit in any bar in Downtown Brickell
or even Coral Gables
and left of me might be
someone from Croatia, right?
From France,
and next to him from South Africa.
-It’s incredible.
-And they’re here to do things.
That’s the cool part.
They’re passionate, and I think that’s
what’s gonna make Miami also the best
because you really will get this
international group of people that are all
moving here for a reason.
Migration patterns globally,
entrepreneurship is a real force.
It moves towards the path
of least resistance.
When you are that path it flows to you
and positive momentum builds.
I’ve never in the past year or two
met more people
starting a creative and interesting
business that they’re passionate about.
All these people come with their passions,
that’s what–
That’s that good energy
where you feel it’s on the ascent.
Not just coming here
to make money, to make a dream,
come here to follow their passions
and do something authentic.
-That’s what’s gonna make the city great.
-Agreed.
-So this is your master bedroom.
-Okay.
You’ll have your bed here.
You have a huge millwork unit there.
This will be a library and seating area.
You’ll have an outdoor bathing area.
This is your steam and shower.
This will be your infrared sauna.
This pool is really awesome.
-Oh, wow.
The pool has a system
that lifts the floor of the pool, correct?
Correct. It’s a system from Switzerland.
And the entire bottom of the pool
will raise up to be flush.
And if you wanted to
you can land a helicopter on it.
-But…
-This is going to move up?
So there will be a new structure on top
that will also be marble.
And that structure will go up.
-What’s the point of that?
So let’s say you’re having a party
and you want to have the entire deck
one level, you can have it one level.
Let’s say you have kids
that are a couple years old
and you want to have only 10
inches of water, you can do that.
-Okay, where does the water go?
So the water overflows along the edge
and will recirculate.
-What a project. Wow.
There’s multiple people doing the pool.
There’s one person pouring the concrete,
there’s one person doing
the technology of the pool,
one person doing the stone,
and then each group has their own team.
We have one team
who’s just doing the metal work.
Another team who’s just doing
the finishing of the metal work.
And nobody’s overlapping,
everyone has their own specialty.
And that’s what they’re doing.
So this whole area, that’ll
be an infinity pool that overflows.
Will flow through here.
You have your jacuzzi here.
And then everything will be
connected into the pool.
It’s gonna be essentially one seamless
piece of water that goes through.
-Is there a buyer already?
-Not yet.
-Or it’s an investment group?
-So no, it’s not.
The client built it for themself.
Through time I think decided
that he wants to sell.
There’s still a chance
that he may keep the property,
but I think they’re gonna
probably end up selling.
But it’s not confirmed yet.
But everything in Miami
is for sale right now.
So, at the right price…
[Peter 2] So Coral Gables has
their own police department and fire.
But one of the things
that they pride themselves on
is their safety and security.
I think, I want to say, they have
a 2 or 3 minute general response time.
Of course all of these neighborhoods
have their own private security as well.
These people are making
a lot of money and–
-What are they doing? What does
a person like this do? Do you know?
-A hedge fund?
-Sure, it can be.
But there’s a million different businesses
people are doing.
One of the most beautiful houses,
the family owns a grocery store.
And it’s this beautiful, beautiful home.
They did a really nice job.
We do these homes all over South Florida,
and the type of industry
and business that the people in it…
And often they’re young too.
It’s completely varied.
Some people are in…
We have a client
who’s in manufacturing textile.
Of course, you have your,
you know, super power doctors and such,
that have invested properly
and invested right.
Not every doctor can afford
a $30, $40, $50, $60 million house.
[Peter] It can be something boring
like the porta potty owner.
-You know what I mean?
-Sure, 100%.
We have a client who made ice.
-Brilliant.
-Simple.
Yeah.
[Peter] Scaled, non-sexy.
But their house is sexy.
[Laughter]
It took people to take the risk,
do the developments,
make the investment,
to see that the business model works.
Because on paper,
nobody knows what’s going to happen.
But people took the risk and it worked.
And then all of a sudden, okay,
well let’s make the next project nicer.
Then hey wait,
we can afford to pay Zaha Hadid
to design this incredible,
amazing building.
And they get sold out
over, and over, and over.
So, we’re now also becoming
the epicenter of design,
which we never were before.
-So, did Miami feel a bit inferior
compared to the big US cities?
For sure.
There was a huge, huge disconnect.
I remember 10 years ago anytime there was
a new restaurant and it was done right
I’m like, who designed this?
It was either a firm
from New York or California.
And eventually, firms from Europe
started coming in, London, Paris,
from Milan, and started making a presence
and making a home here
and creating projects.
But Miami was always inferior
when it came to interior design
and architecture
compared to New York, California.
-Has there ever been a
time in your lifetime
where Californians were moving to Florida?
‘Cause that’s a thing now
but I don’t think it was before, right?
No, I’ve never in my life
seen what’s happening in the past 10 years
with people moving from all over.
It’s kind of the perfect storm
for us unfortunately.
What’s happened sadly in other areas
both politically and with infrastructure
and other scenarios, natural disasters,
it’s really stimulated the growth here.
But Miami has kind of always been
this little secret of paradise.
We have beautiful beaches.
Sure, the weather’s a little warm
in the summer and humid,
but it’s a really amazing place to live.
-This is way bigger than I thought,
we’ve been cruising for a while.
-Yeah, so the roads kind of go in and out,
and there’s actually a
Gables Estates North
and a Gables Estates South.
It’s just a whole other separate area,
and it’s divided by a nature preserve.
And that’s another thing is you can
actually come out here in your pool
or backyard at night and see stars.
Where in the majority of
the other areas in Miami,
it’s so densely populated
you really can’t.
But you have nature preserves,
mangroves, on the north, south,
and that gives you kind of an isolation.
So all these houses are on the bay.
These are going to be $100 million homes,
and it’s a whole nother
price point and perspective.
And little by little,
they will get torn down and rebuilt.
There’s some of the older structures
that are actually properly done.
This house is beautiful,
this will last forever.
And when you come down on your boat here,
some of these houses
are just really, really magical.
So you can be putting your
Feadship or whatever boat you have
and really live the lifestyle.
That’s what it’s all about.
[Peter] Okay, I did not stage this.
You did ask for it.
It was so good before,
and we’ve been filming,
-You’re hungry.
-I need a little snack.
Okay, what’s going on out here?
Peter, you said this is a special place.
Yeah, you’re essentially in
the heart of Coral Gables.
This has been here forever.
It’s now called Noma Beach.
It used to be Redfish Grill.
But you have this lagoon,
a private beach,
and it’s just a little peace
in the middle of Coral Gables to escape.
And you can grab a drink, some oysters,
and escape the world for a minute.
From here you have
amazing views of Key Biscayne,
of downtown, and then south
towards Ocean Reef and the Keys.
Clean water there, a bit murky.
So it’s connected directly to the ocean.
It’s naturally rocky the way it is.
I do think somebody could dredge it,
put in some nice fresh
Bahamian sand, but…
-Hint, hint?
-Hint, hint.
But then maybe too many people
would come here. [laughs]
[Peter] Okay, so you see
some of the world’s wealthiest.
And I was asking off camera,
what are your thoughts
about money and happiness?
It’s a question that always comes up.
Yeah, I mean, really simply,
the happiest people
that I’ve ever seen in the world
are people that have
no important worldly possessions.
I spent about a year and a half
in Southeast Asia
and going to some of the most remote parts
in Cambodia and Laos,
Malaysia, Borneo, Thailand.
Continuous, over, and over, and over,
you see this pure beautiful happiness
of these people that have very little
but are genuinely happy,
and help other people,
and want to be kind,
want to learn,
have a thirst for knowledge.
I find it really fascinating.
I also think there’s a balance of
they do share a religious belief
that’s Buddhist.
So they’re for sure trying,
you know, on their path
of reaching enlightenment,
realizing what’s important,
and having peace in your life.
These people are living in these villages
and their biggest stress is, you know,
there is none.
[Peter] Well there’s I’m sure
health, food,
like an operation
that you don’t have money for.
They live off the land.
They’re eating rice.
They’re eating simply.
Every plant has a purpose.
The kapok trees that are falling down,
they’re using the cotton inside
for something.
It’s how we used to all live
once upon a time.
I think there’s an appreciation
for the now
and what you have
in front of you and the moment.
Well, it’s not…
Again, that’s also a Buddhist philosophy
of living in the present,
not thinking about the past,
not being a victim.
In Laos there’s no word for mine or yours.
And there’s also
it’s not about this lifetime.
There’s the next iteration.
This vehicle is going to die
but you continue on.
It’s not a YOLO mentality.
It is in some ways.
Oh God, this is a complicated topic.
People are untethered from purpose
that you see them go off the rails.
Where they feel no connection,
and they’re untethered from purpose.
Material goods are just material goods.
But we all love them. We’re not going
to trade to be poor in Laos.
But I think the important is
why do we love them?
And I think, for me,
I think that’s the importance.
If you love something
because of the artistic beauty of it
then it’s genuine and it’s passionate.
If you love something
because you think it’ll give you status,
okay, that’s something else.
To me, that’s not what it’s about.
-So after you do a project,
you want to be proud of that in a decade?
You want to look at that project like,
“I’m proud of that.”
That’s how I feel with my videos.
I want them to live on the internet
in 10, 15 years and I’m happy I did that.
Not to flip a video.
It’s about creating something special.
That’s everything.
[Peter 2] So this is the market
that I’ve been coming for 30 years.
-It’s always been this
open-air market here?
Nothing’s changed.
-I watch your YouTube channel.
-Oh, thank you.
[laughter]
With my dad yesterday.
-Are you from Miami?
-Yes, I am.
Okay, tell me about it.
I love it here. I come here all the time.
I just worked out right here.
I recently just moved home.
I love living here.
It’s the best city in the world.
-Where were you living?
Tallahassee, I went to Florida State.
Now I’m back for a year.
I’m going to school again in Florida,
the best state ever.
-You’re loving it?
-Yeah, I do.
You’re on fire.
-Well, I moved here three years ago.
-Really?
I’ve been watching
all your YouTube videos.
-Thank you.
-I’m a big supporter.
-Where did you work out?
I work out at the Pinecrest Library.
Okay, cool, cool, cool.
-What’s your name?
-My name is Anita.
-Thank you, Anita.
-This is wild.
I love it.
I was curious.
I designed the tennis club next door,
So I was curious if
she was working out there.
This market’s great.
They’ll have some prepared food.
-Oh, this is great. Okay.
-Really good curry salad.
This is not the Miami I would think of.
-When my friends come to visit me
and I show them my Miami,
it’s not the Miami someone thinks of.
It’s secret spaces.
If you want the smoothies, they’re good.
There’s a pear honey one.
Okay.
I might do a mango mania, small,
what would you like?
[Ana] The same actually, mango.
-Two of those
and your a coconut water purest?
I’m actually going to do
the pear cooler also.
-Let’s be crazy.
-Stepping it up.
v What’s the name of this place?
-Wayside Market.
-You’re right.
-I’ve only been coming here for–
-His entire life.
I’m just gonna eat the chomps before this.
So this is a mango smoothie, right?
Mmm. So I’m going…
As a true athlete like yourself,
I just went a little protein.
Now I’m going for the sweets.
Is that a good move?
Oh…
You know, people all think there’s
a magic solution to eating and training.
There’s no one answer.
You just have to suffer and eat less.
-Eat less. Eat less, not eat more?
-Fasting.
Suffer and eat less, to most people,
that’s the answer to America.
Eat less and train more.
I would say eat more protein.
I eat a lot of eggs.
Most people have terrible eating habits.
Eat the chomps,
but I eat a lot of chocolate every day.
-Are you anti-egg yolk?
-How dare you?
-I’m curious.
No, I never got on that program.
I don’t believe in those gimmicks.
Are you anti-real cow milk?
No.
In the rest of the world,
people eat cow milk.
Drink it.
I try not to buy stuff
with ingredients for my house.
Just food.
I like wild animals.
Yeah.
-Bison, deer.
-Mm-hmm.
These are good, though.
This is delicious.
[Peter] Is this one of the most
beautiful streets in Miami?
[Peter 2] Yeah, this for sure,
with the old gnarled banyans.
And actually, interestingly,
these trees were planted at the same time
when they were building
the Biltmore Hotel.
-Right in front of us?
-Right in front of us.
Which at the time
it was an empty plot of land.
These houses were non-existent
and it was essentially farmland.
And it was nothing in the vicinity
except this row of banyan trees
and then the Biltmore.
-Okay, so what’s the story
of the Biltmore?
-You’ll have to come here
and find out. [laughs]
[Peter] The stories are in the walls.
But old school.
[Peter 2] Yeah, old school classic hotel.
I mean, closest thing
to compare it to down here
would be the Breakers in Palm Beach.
But it is old Coral Gables.
The architecture, interior is beautiful,
and you are just entering a time that’s
been standing still, which has been great.
Nothing here has really changed so much.
-Do you want to pop inside?
-Yeah, definitely.
I’m going to let you guys out.
Yeah guys, very cool.
Old-world feel here.
These details, metal door.
Here we go.
Hello, sir.
Look at that ceiling, beautiful.
Oh, this is cool.
-[Peter] It’s got a Gothic feel to it.
-[Ana] It was built in 1926.
[Peter] Okay, so just about 100 years ago.
[Ana] Yeah, look at that.
-Beautiful.
[Peter] Got the old-style elevator here.
That’s cool. Looks hand-painted.
[Ana] Oh, the green tiles,
look how pretty.
-Oh, yeah.
-[Ana] It’s very cool, very transportive.
-Getting ready for dinner.
-This is kind of the heart
of Coral Gables here.
[Peter] You just don’t see stuff
like this in the US so much, huh?
-No, it’s a really nice old relic.
-And 100 years, right?
And that’s old here.
The transformation
that’s happened in 100 years,
it went from this and farmland to having
all of a sudden this whole spotlight
on the area in just 100 years.
-Now it’s this global epicenter.
-To all those skyscrapers.
Correct. What’s happening here too is
one friction point to the continued
migration and a friction point
in the real estate markets
is the lack of schools.
-Oh, I bet that’s a problem.
-It’s a real thing.
I had a meeting with a guy
who was looking for land
to open up a new school down here.
Yeah, we haven’t really talked about–
It’s more of a positive story.
Haven’t talked
about the negatives.
I know. It’s not quite a negative.
It’s a friction point.
-Friction point.
-To continued growth but it’ll be solved.
-Right.
-You put smart people together,
there will be a solution.
[Peter] Okay, this is also Miami?
[Peter 2] This is the old
Coral Gables Courthouse,
and we’re just now entering
Downtown Coral Gable’s Miracle Mile.
Great little cafes,
little restaurants, little shops,
but also a lot of room for new growth.
There’s still places for lease,
for lease, for lease,
and also a lot of new places
that are popping up.
-You got the old Art Deco theater here?
-Correct.
-That’s cool.
-That actually still runs.
John Martin’s a great little Irish pub.
It’s been there forever.
-So is this like the Rodeo Drive of Miami?
-You know, it’s funny you say that.
With your concentration of money,
there’s no reason there couldn’t be
Louis Vuitton’s and Buccis.
You have that in the mall nearby,
but really this should be
the Rodeo Drive of Florida.
[Peter 2] So this is one of the older
neighborhoods in South Florida.
It started out with
little bungalows like this,
and it’s the old Bahamian village.
These houses are starting
to get torn down one by one
and turned into some of these.
But this is really kind of
the heart and soul of Coconut Grove.
To me, a lot of these old houses should
have some sort of a historic preservation.
I think there’s one or two
that are considered historic,
but a lot of them are being torn down.
In my mind it would be so nice
if they created something like New Orleans
’cause you have
that kind of same architecture.
So this house, they renovated and gave it
some of the flavor and texture.
-Do you think that’s creating friction
in the neighborhood here?
-It does.
-When that guy goes in
it took down a couple of small homes.
So the people in these houses generally
have lived in them their entire life
and most likely the houses
have been passed down.
-Right.
-So, you know, like this house here
is probably about a million dollars.
-That guy right there? Yeah.
-And this whole row of them
because of the neighborhood.
-So all of these people are millionaires
of they own their homes?
-Correct, and most of them do.
-Look at that one all grown in there.
-These houses used to be $30,000.
-[Peter sighs in disbelief]
-You know, back in the ’80s, ’90s.
[Peter] Even the ’90s, $30,000?
-Now even at a million dollars,
they’re getting snatched up.
You can’t even find property.
A lot of these properties that go on sale,
they’re gone in a couple days.
So this whole strip is from here
to the main road will get redeveloped,
and we’re starting to see
building after building get redone.
This is kind of one of
the main little thoroughfares,
and it’s a lot of cafes,
restaurants, shops,
and what’s nice about the Grove
is nothing really is like a big chain.
They’re all independently owned.
They’re all smaller boutiques,
smaller specialty restaurants,
and Coconut Grove started as really,
an artist’s community
and has always kind of kept
that small world village charm,
and that’s really what makes it special.
So where Coral Gables might be
a little bit more glitzy
and a little bit more, we can say posh,
Coconut Grove has always been
a little bit more wild.
So the streets,
you can drive down the windy streets,
and they’re often overgrown in a good way
with jungle plants and such
and it creates that level of magic.
An amazing collection of restaurants.
This, like Mike’s here on the right,
Michelin-starred chef.
Yep, they’re still going to honk at us
not going fast enough, that’s okay.
Bodega’s great.
It’s a little French restaurant
over here that’s amazing,
and the majority of these places
have been here for 20 years.
On the right we have Mr. C Hotel above.
Which is part of Cipriani Group.
Phenomenal rooftop restaurant.
Overlooks the harbor,
overlooks downtown Key Biscayne.
Really, really special.
[women chattering in Spanish]
[Peter] All right, Ana, Peter,
thank you for that deep dive.
-Love your guys’ passion on Miami.
-Thank you.
-It made sense, a lot of what you said,
especially earlier on, Ana,
and that access, Peter,
only you could provide.
-[Ana] Correct.
-[Peter 2] My Pleasure.
Peter is very authentically
good at what he does,
and that’s what I try to
surround myself with
because that’s how I’ve built my business
is being authentically the best
and he is the same.
-Okay, and I want to talk about
your businesses for realty.
-People need to see you.
-Correct.
Link down below in the description.
It’s Analytics Miami, which is where
I publish long-term trend analysis,
and I do work with individual clients,
and I pride myself on bringing
the same type of objective knowledge
that I do to institutions
to buyers in this market.
-Cool. Peter, your website down below.
-Absolutely.
So of course we do architecture
and design projects
but we have a highly curated collection
of about 100 brands from Italy,
from home goods to furniture.
Everything’s made by hand,
made one by one, everything’s special.
Everything tells a story
and reach out any time.
We’re happy to make your life
a little bit better and more beautiful.
All right, guys,
thank you for giving us the deep dive.
Thank you guys for coming along.
This is part of a greater Florida series.
I’m going to go to Northern Florida,
totally different world.
-I think you guys will learn something.
-It’s a different world.
-I studied business
at University of Florida
so I may have to meet you there
and give you a little tour.
-Oh okay, maybe you do know.
But the goal is to show that
you can’t label a place easily.
Typically when someone
doesn’t know or go they say
Florida is this or California is that.
Until you start digging deep,
there are different realities.
-Many different stories–
-The reality can change quickly.
We mentioned that misconception
that Miami was a retirement place.
That’s what my mom thinks.
We’re giving people the feeling
of what’s happening here.
And it’s easy to watch
a movie or a TV show,
and think that that’s what reality it is,
or look at Instagram,
and think that’s reality, and it never is.
Right. Okay.
-Thanks for coming along.
-Thank you very much.
Watch the other Florida series.
Until the next one.
Nice to meet you, cheers.
[funky music plays]